ARTICLE 1 – GENERAL PRINCIPLES

1.1 Concept Chocolate SRL/BV, operating commercially under the name Maison Pliester – Chocolatier, with its registered office at Rue des Chardons 19, 1030 Schaerbeek, and registered with the CBE under number 0840.529.348 (hereinafter referred to as Maison Pliester), operates a website accessible at https://maisonpliester.be (hereinafter the “Site”).

1.2 All personal data we collect (hereinafter referred to as "Data") will be processed in accordance with applicable Belgian and European laws on personal data protection, including the General Data Protection Regulation (GDPR), the amended Directive 2002/58/CE, and the Belgian law of June 13, 2005, known as the "Law on electronic communications."

1.3 We invite you to read this Privacy Policy (hereinafter the "Policy") carefully to understand how we use and protect your Data.

ARTICLE 2 – SCOPE OF APPLICATION

2.1 This Policy explains how we collect, use, and protect your Data when you use our Site and what your rights are as a user of the Site.

2.2 It applies to all services we offer via the Site.

ARTICLE 3 – DATA COLLECTED

3.1 When you visit our Site, we may collect information in various ways:

3.1.1 Data provided by users: This refers to Data you directly provide to us, for example, when booking a visit/workshop, making an online purchase, or requesting information. This includes information such as your first name, last name, email address, delivery address, and phone number.

3.1.2 Data collected by technological tools: When you browse our Site, we may passively collect information such as your IP address, browser type, or pages you have visited through cookies (see the "Cookies" section below).

3.2 By using our Site or providing us with your Data, you agree to their collection and processing as described in this Policy. If you do not wish for your Data to be collected or processed, we ask you not to use the Site.

3.3 You may withdraw your consent at any time by contacting us at hello@maisonpliester.be.

ARTICLE 4 – PURPOSE OF DATA PROCESSING

4.1 The Data we collect allows us to:

Process and track your orders or reservations,
Improve our services by taking into account your preferences,
Send you information about our products, offers, and news, if you have consented.

4.2 If you have used our services, we may send you offers or information electronically, unless you object.

4.3 We may use your Data to conduct market research and improve our services.

4.4 We may be required to disclose your Data to comply with a legal obligation (for example, in response to a court order), or to protect our rights and those of our users.

4.5 We may share your Data with direct marketing partners if you have given your consent to receive communications from them. We ensure that these partners comply with this Policy.

4.6 Your Data may also be shared with our accountant Magecofi-Atecofi in Waterloo, to ensure accounting services related to your order.

4.7 We may anonymize your Data (by removing any identifying information) for use in market research.

4.8 Except in the cases described above, your Data will never be sold or transferred to third parties without your explicit consent.

ARTICLE 5 – RIGHT TO OBJECT

5.1 You have the right to object at any time to the use of your Data, particularly for commercial purposes. To exercise this right, contact us by email at hello@maisonpliester.be or by mail at Rue des Chardons 19, 1030 Schaerbeek.

5.2 You can also unsubscribe from our newsletters by clicking on the unsubscribe link at the bottom of each email. If you encounter a problem, you can contact us to inform us.

ARTICLE 6 – RIGHT OF ACCESS, RECTIFICATION, ERASURE, AND RESTRICTION

6.1 In accordance with the GDPR, you have the right to access, rectify, delete, or restrict the use of your Data.

6.2 To exercise these rights, please contact us by email at hello@maisonpliester.be or by mail at Rue des Chardons 19, 1030 Schaerbeek.

6.3 We may ask you to verify your identity before responding to your request.

ARTICLE 7 – RIGHT TO DATA PORTABILITY

7.1 You have the right to receive the Data you have provided to us in a structured, machine-readable format, and to transmit it to another data controller.

ARTICLE 8 – COOKIES

8.1 We use cookies to enhance your experience on our Site. Cookies are small files sent to your browser when you visit. They help us analyze traffic, personalize content, and facilitate your orders.

8.2 We use several types of cookies, including:

Performance cookies: to analyze how you use our site (e.g., via Google Analytics),
Advertising cookies: to personalize advertisements you see on our Site or elsewhere (via Facebook, Google, etc.),
Session cookies: to remember your information while browsing (cart, login).

8.3 You can manage cookies by adjusting your browser settings or via our cookie management banner on your first visit. Some cookies are essential for the proper functioning of the Site and do not require your explicit consent.

8.4 If you disable cookies, it could impair certain functionalities of the Site.

ARTICLE 9 – DATA RETENTION

9.1 We retain your Data for a maximum period of 5 years after your last interaction with us, or according to applicable legal obligations. For transaction-related data, we retain it for 7 years in accordance with Belgian accounting obligations.

ARTICLE 10 – RIGHT TO COMPLAIN

10.1 If you believe that your rights have not been respected, you can file a complaint with the data protection authority in Belgium:
Data Protection Authority
Rue de la Presse 35, 1000 Brussels
Tel.: +32(0)2 274 48 00
Email: contact@apd-gba.be