Concept Chocolate becomes
Maison Pliester – Chocolatier
For those who still do not know our whole story: our chocolate shop was born in Brussels in 1986 under the name Chocolaterie Duval. That is where the foundations of everything we do today were laid.
In 2011, Maxime Pliester took over the company. It became Concept Chocolate. For 15 years, this name accompanied its development: the workshops opened to visitors, personalized chocolate grew for hundreds of businesses, and a team of ten passionate artisans was built around this house.
In 2026, a new stage begins. After all that, we no longer felt like a "concept." We felt like a house. Our house. So we did the simplest thing: we put our name on it.
Maison Pliester – Chocolatier. A more personal, more authentic identity, and truer to what we are today: a Brussels artisan house, on Rue des Chardons in Schaerbeek, far from the Grand Place — and that is just fine.
The name changes, but the essentials remain intact: the same team, the same workshop, the same recipes, and always the same passion for Belgian chocolate.
Chocolaterie Duval, Concept Chocolate, Maison Pliester: three names, one story.
Welcome to Maison Pliester – Chocolatier.
September 2026
Our offer
Our visits & workshops
A place for all lovers of tasting and the secrets of chocolate making in an authentic, contemporary setting. With colleagues or friends, the Maison Pliester chocolate shop has developed turnkey gourmet programs.




