ARTICLE 1 – GENERAL PRINCIPLES

1.1 Concept Chocolate SRL/BV, operating its commercial activities under the name Maison Pliester – Chocolatier, whose registered office is located at Rue des Chardons 19, 1030 Schaerbeek, and registered with the CBE under number 0840.529.348 (hereinafter referred to as Maison Pliester), operates a website accessible at https://maisonpliester.be (hereinafter the "Site").

1.2 All personal data that we collect (hereinafter the "Data") will be processed in accordance with applicable Belgian and European laws on the protection of personal data, including the General Data Protection Regulation (GDPR), Directive 2002/58/EC as amended, and the Belgian law of 13 June 2005 known as the "Law on Electronic Communications".

1.3 We invite you to read this Privacy Charter carefully (hereinafter the "Charter") to understand how we use and protect your Data.

ARTICLE 2 – SCOPE

2.1 This Charter explains how we collect, use and protect your Data when you use our Site and what your rights are as a user of the Site.

2.2 It applies to all services that we offer through the Site.

ARTICLE 3 – DATA COLLECTED

3.1 When you visit our Site, we may collect information in different ways:

3.1.1 Data provided by users: This refers to the Data you directly provide to us, for example when making a reservation for a visit/workshop, an online purchase, or an information request. This includes information such as your first name, last name, email address, delivery address, and telephone number.

3.1.2 Data collected by technological tools: When you browse our Site, we may collect passive information such as your IP address, your browser type, or the pages you have visited thanks to cookies (see the "Cookies" section below).

3.2 By using our Site or by providing us with your Data, you accept its collection and processing as described in this Charter. If you do not wish your Data to be collected or processed, we invite you not to use the Site.

3.3 You may withdraw your consent at any time by contacting us at hello@maisonpliester.be.

ARTICLE 4 – PURPOSE OF DATA PROCESSING

4.1 The Data we collect allows us to:

Process and track your orders or reservations,
Improve our services by taking your preferences into account,
Send you information about our products, offers and new items, if you have consented to this.

4.2 If you have used our services, we may send you offers or information electronically, unless you object.

4.3 We may use your Data to conduct market research and improve our services.

4.4 We may be required to disclose your Data in order to comply with a legal obligation (for example, in response to a court order), or to protect our rights and those of our users.

4.5 We may share your Data with direct marketing partners, if you have agreed to receive communications from them. We ensure that these partners comply with this Charter.

4.6 Your Data may also be shared with our accountant Magecofi-Atecofi in Waterloo, in order to provide accounting services related to your order.

4.7 We may anonymize your Data (by removing any information that could identify you) to use it for market research purposes.

4.8 Except in the cases described above, your Data will never be sold or transferred to third parties without your explicit consent.

ARTICLE 5 – RIGHT TO OBJECT

5.1 You have the right to object at any time to the use of your Data, particularly for commercial purposes. To exercise this right, contact us by email at hello@maisonpliester.be or by post at Rue des Chardons 19, 1030 Schaerbeek.

5.2 You may also unsubscribe from our newsletters by clicking the unsubscribe link at the bottom of each email. If you encounter a problem, you can contact us to let us know.

ARTICLE 6 – RIGHT OF ACCESS, RECTIFICATION, ERASURE AND RESTRICTION

6.1 In accordance with the GDPR, you have the right to access, rectify, delete or restrict the use of your Data.

6.2 To exercise these rights, please contact us by email at hello@maisonpliester.be or by post at Rue des Chardons 19, 1030 Schaerbeek.

6.3 We may ask you to verify your identity before responding to your request.

ARTICLE 7 – RIGHT TO DATA PORTABILITY

7.1 You have the right to receive the Data you have provided to us in a structured, machine-readable format and to transmit it to another data controller.

ARTICLE 8 – COOKIES

8.1 We use cookies to improve your experience on our Site. Cookies are small files sent to your browser during your visit. They help us analyze traffic, personalize content, and facilitate your orders.

8.2 We use several types of cookies, including:

Performance cookies: to analyze how you use our site (for example via Google Analytics),
Advertising cookies: to personalize the advertisements you see on our Site or elsewhere (via Facebook, Google, etc.),
Session cookies: to remember your information during browsing (cart, login).

8.3 You can manage cookies by adjusting your browser settings or via our cookie management banner during your first visit. Some cookies are essential for the proper functioning of the Site and do not require your explicit consent.

8.4 If you disable cookies, this may affect certain features of the Site.

ARTICLE 9 – DATA RETENTION

9.1 We retain your Data for a maximum period of 5 years after your last interaction with us, or as required by applicable legal obligations. For data related to transactions, we retain it for 7 years in accordance with Belgian accounting obligations.

ARTICLE 10 – RIGHT TO LODGE A COMPLAINT

10.1 If you believe that your rights have not been respected, you may file a complaint with the data protection authority in Belgium:
Data Protection Authority
Rue de la Presse 35, 1000 Brussels
Tel.: +32(0)2 274 48 00
Email: contact@apd-gba.be